Understanding the basic information technology surrounding computer networks has become fundamental knowledge for health care professionals. Electronic systems continue to replace pen-and-paper processes as technology advancements progress. As a result, most practices have already implemented some type of network environment in their offices. In the not-too-distant future, the federal government will require interfaces for coordinating patient care between all health care providers. Regardless of size, medical practices will need to leverage their information system infrastructure to effectively compile timely data, create meaningful reports, and communicate both internally and externally. Health care has evolved into a very competitive, data-driven business, which means a key element for survival of individual practices is designing and maintaining a reliable information technology infrastructure. This infrastructure must provide maximum flexibility for growth and change at a sustainable operating cost for the practice. Information technology continues to become increasingly complex, which further complicates the predictability of future network needs.

The keys to successfully implementing electronic health records (EHRs) are organization, advanced preparation, and a hardworking team. There are three phases of EHR implementation: the planning phase, the action phase, and the go-live phase. For successful implementation, all three phases should be carefully considered and sufficient time should be allowed for each.

Millions of people currently use the Web to research possible purchase decisions on products and services from computers to cars to health care. As a result, carrying your advertising message on the Web is more than just a hip trend; it’s a viable and proven business opportunity. This chapter addresses why it is so important to have a Web presence, the basics of Web design, and how to successfully select a website developer and search engine optimization firm.