Description:

This webinar will delve into strategies and a step-by-step process to establishing a high performing and highly profitable optical business. It will review how the practice mission, values and a collaborative work force tie into the success of the optical. Strategies and best practices for selecting a portfolio of products, including frames, lenses and contact lenses to offer your patients will be reviewed. The pros and cons of being in net work with Vision plans, alternative choices and the influence vision plans have on the overall optical business strategy will also be addressed.

Objectives:

1. Understanding the importance of aligning the practice mission and vision to the service and products offered in your optical department
2. Tools & strategies to streamline product offerings to your patients to promote an exceptional patient experience and greater practice profitability
3. The value of a collaborative working relationship between the practices different departments with a specific emphasis on Opticians and Optometrists.
4. Tools to evaluate specific vision plans for profitability