Course Bundle


Non-Members: $275.00
Members: $225.00
Premier Member: $0.00

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Ophthalmic Knowledge

Ophthalmic Knowledge


Basic ophthalmic knowledge is key to understanding the processes and procedures in the daily operation of a practice. To be effective, administrators must have an understanding of common patient inquiries, language used when discussing office protocols, and the scope of patient care through treatment and follow-up. This section delivers information on terminology and procedures commonly seen in an ophthalmology practice.

Non-Members: $65.00
Members: $45.00

Marketing

Marketing


Marketing helps communicate the value of practice services to potential and existing patients. To be effective, efforts must be carefully planned, aligned with practice goals, and measured appropriately. This section delivers information on marketing strategies from plan development to implementation.

Non-Members: $55.00
Members: $35.00

Basic Ophthalmic Terminology

Basic Ophthalmic Terminology



Basic Ophthalmic-Optical-Surgical Protocols

Basic Ophthalmic-Optical-Surgical Protocols



Basic Ophthalmic Instruments

Basic Ophthalmic Instruments



Ophthalmic Practice Triage

Ophthalmic Practice Triage



Customary Ophthalmic Patient Services

Customary Ophthalmic Patient Services



Anatomy

Anatomy



Pharmacology

Pharmacology



Marketing Strategy

Marketing Strategy


Today’s health care environment is challenging and highly competitive. In order to be successful, it is crucial to have a well-defined strategy and plan which differentiates your practice from the competition and allows you to secure dominance in the marketplace. A marketing plan is a tool to help identify your strategy, goals, and objectives, and outline the programs and tactics which will help you achieve the desired results.

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