Basic ophthalmic knowledge is key to understanding the processes and procedures in the daily operation of a practice. To be effective, administrators must have an understanding of common patient inquiries, language used when discussing office protocols, and the scope of patient care through treatment and follow-up. This section delivers information on terminology and procedures commonly seen in an ophthalmology practice.
Marketing helps communicate the value of practice services to potential and existing patients. To be effective, efforts must be carefully planned, aligned with practice goals, and measured appropriately. This section delivers information on marketing strategies from plan development to implementation.
Today’s health care environment is challenging and highly competitive. In order to be successful, it is crucial to have a well-defined strategy and plan which differentiates your practice from the competition and allows you to secure dominance in the marketplace. A marketing plan is a tool to help identify your strategy, goals, and objectives, and outline the programs and tactics which will help you achieve the desired results.