Matt Jensen, CEO at Vance Thompson Vision in Sioux Falls, SD, and principal/ founder of Matt Jensen Marketing, is a national columnist, and international speaker on customer experience design in business and healthcare. His teams help create customer-centric cultures and are rated amongst the best places to work in America. In addition to being one of only a handful of Certified Experience Economy Experts, he enjoys delighting customers families and friends by collecting experiences, not things. He spends his free time with his wife, Dr. Beth Jensen and his 3 girls on their hobby farm in rural South Dakota.