An RxSight-sponsored ASOA webinar featuring the AVI team sharing their experience with the Light Adjustable Lens. With over 1,000 LAL implants and both Dr. King and Kasey having LALs in their own eyes, this session will highlight how consistent outcomes, proven results, and thoughtful implementation support both clinical confidence and practice success.

This event is presented by ASOA Platinum Strategic Business Partner:

Eye care practices encounter coding and compliance challenges every day. Join VMG Health Senior Auditor, Brittney Irwin, COT, CPC, CEP, for an interactive discussion of frequently asked coding questions and uncommon situations that can create challenges. This interactive webinar will address a variety of topics impacting eyecare practices, including lens exchanges and repositions, YAG Capsulotomy performed during the global period, new vs. established patients, aborted surgical procedure documentation and coding, and more!

This course will address effective recruitment and retention strategies for practices in today’s competitive job market. Attendees will learn how to attract high quality candidates through improved employer branding, targeted outreach, and a streamlined hiring process. The session will also introduce practical tools for hiring the right people in the right roles, including simple, low cost testing and assessment methods to evaluate skills and personality fit. The course will delve into retention sharing methods to increase employee loyalty and reduce turnover. By combining smarter hiring practices with long term retention strategies, practice managers can build a stable, motivated team that grows with the practice instead of constantly rehiring.

Coming Soon! 

Not every difficult conversation requires de-escalation — but every ophthalmic practice should be prepared when tensions begin to rise.

Patient frustration, anxiety, financial concerns, long wait times, and unexpected outcomes can create challenging situations for staff, physicians, and practice leaders. This master class will help ophthalmic administrators recognize the difference between routine conflict and situations that require de-escalation. Participants will explore practical communication strategies, learn to identify early warning signs of escalating behavior, and discuss approaches to maintaining a safe environment for patients and team members.

The session will also focus on building a culture of preparedness by engaging staff and providers in de-escalation training, practice scenarios, and ongoing support so they feel confident responding when difficult situations arise.

By the end of this session, participants will be able to:

• Distinguish between routine conflict, difficult conversations, and situations that require de-escalation.

• Use practical communication tools to navigate challenging interactions with confidence.

• Recognize warning signs that a situation may be escalating.

• Apply situational awareness principles to support workplace safety.

• Identify strategies for training and supporting staff and providers in conflict management and de-escalation.

This course will explore how practices can deliver patient experiences that rival the most admired service brands in the world. Clinical excellence is no longer enough to differentiate a practice. Patients expect an environment where every interaction is consistent, intentional, and memorable. Drawing inspiration from hospitality leaders like Disney and Ritz-Carlton as well as practical examples from 40+ years of practice administration, this course will reveal how to adapt proven strategies of service excellence to the unique challenges and opportunities of eye care.

Attendees will learn how to build a culture of service that extends beyond the exam room, creating delight at every touchpoint of the patient journey. Topics will include empowering staff to take ownership of service recovery, designing systems that turn small moments into “wow” experiences, and embedding hospitality principles into daily practice operations. Real-world examples from healthcare and consumer brands will be shared, illustrating how thoughtful experience design directly improves patient trust, loyalty, and word-of-mouth referrals.

By combining insights from world-class organizations with practical tools for implementation, this course will equip attendees with a framework to elevate patient care from transactional to transformational. Participants will leave with actionable strategies to foster a service culture and create experiences that patients enthusiastically share with others.

This event is sponsored by ASOA Platinum Strategic Business Partner:

This course will help attendees identify the steps needed to create a culture of service + sales to naturally and intentionally grow elective revenue. Rising costs and shrinking insurance reimbursements mean that cultivating elective revenue is a significant element of practice growth strategy. Yet we see many leaders, staff, and even physicians shy away from anything that sounds like “sales.” But when done with clarity and integrity, sales is really service. It’s about educating patients and helping them say “yes” to the best outcome for their lifestyle and desires.

In this workshop, we identify ways to shift your culture to one that naturally encourages elective choices, makes it easy for patients to get the information they need to make informed decisions, and includes the entire staff team in the goal of increasing elective revenue.

This event is sponsored by ASOA Diamond Strategic Business Partner:

This course will demonstrate how practices can harness technology to deliver a seamless, patient-centered experience while driving operational efficiency. Attendees will explore a range of digital platforms, including AI management of online leads, self-scheduling, video-based patient education, modern website design, and the use of virtual assistants for time-intensive administrative tasks. The session is designed to be interactive, encouraging participants to ask questions and share challenges related to implementing these tools in their own practices.