Speak The Premium IOL Marketing Language Every Presbyope Is Waiting To Hear! No Interpreter Required

Speak The Premium IOL Marketing Language Every Presbyope Is Waiting To Hear! No Interpreter Required

Jul 18, 2024

Description: 

The richest, most qualified and easy to target new patient audience in ophthalmic history is the cash-paying 45-64 year-old presbyope eager to get out of readers and bifocals. For refractive surgeons and their management teams looking to capture this lucrative and appreciated audience, this course will provide attendees an easy-to-learn ‘marketing language’ is the quickest and most proven way to capture and convert this audience. Attendees of this didactic and entertaining course will learn the specific dialogue and language requirements to successfully use in generating (and converting) potential Premium IOL presbyopic patients. The overall goal is to get attendees quickly up to speed on giving Refractive Lens Exchange patients what they want to hear.

Objectives: 

At the end of this course, attendees will be provided a directional overview and specific examples of how to improve their communication skills in marketing potential new RLE patients dependent on readers and bifocals. Proven external marketing messaging and internal patient communication scripts will give attendees an easy understanding of how practices are breaking down the barriers to building a more successful RLE practice.

Package Dates Price
Speak The Premium IOL Marketing Language Every Presbyope Is Waiting To Hear! No Interpreter Required - Event Jul 18, 2024 $199.00
Successfully Navigate Targeted Probe and Educate (TPE) Audits for Cataract Surgery

Successfully Navigate Targeted Probe and Educate (TPE) Audits for Cataract Surgery

Jul 23, 2024

Description:

Recently, many practices have received Additional Documentation Requests (ADR) for cataract surgery through the CMS TPE program. Join BSM Consultant Brittney Irwin for an in-depth webinar exploring the intricacies of the TPE process, effective strategies for responding to an ADR, and best practices for documenting cataract surgery medical necessity.

Gain insights into Medicare Administrative Contractor policies and learn how updating your documentation now can prepare you to successfully pass a TPE review in the future.

Objectives:

  • Understand the TPE audit process
  • Recognize the nuances of cataract surgery medical necessity
  • Obtain tools to respond to a TPE review

This webinar is sponsored by ASOA Gold Strategic Business Partner:

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Package Dates Price
Successfully Navigate Targeted Probe and Educate (TPE) Audits for Cataract Surgery Jul 23, 2024 $199.00
Managing Emotions in the Workplace

Managing Emotions in the Workplace

Aug 8, 2024

Description:

This course will discuss how emotions play a crucial role in the workplace, influencing our interactions, decision-making, and overall job satisfaction. Effective emotional management is essential for both individual and organizational success. This course is designed to help participants develop the skills and strategies needed to navigate the complex landscape of emotions in the workplace. Through a combination of theoretical knowledge, practical exercises, and real-world examples, participants will gain a deeper understanding of emotions and learn how to harness them for personal and professional growth.

Objectives:

-Understand the role of emotions in the workplace.

-Develop Self-Awareness to assess and understand your own emotions and emotional triggers.

-Cultivate resilience to workplace stressors, challenges and setbacks. 

-Lead with emotional intelligence and apply EQ in real-life scenarios.

Package Dates Price
Managing Emotions in the Workplace - Event Aug 8, 2024 $199.00
Staff Burnout and Stress Reduction at Work

Staff Burnout and Stress Reduction at Work

Aug 21, 2024

Coming soon...

Package Dates Price
Staff Burnout and Stress Reduction at Work - Event Aug 21, 2024 $199.00
From Gen Z to the Silent Generation: Creating Harmony in the Workplace

From Gen Z to the Silent Generation: Creating Harmony in the Workplace

Sep 19, 2024

Description:

Many administrators are faced with challenges in merging the communication and work styles of multigenerational teams. We will review the characteristics of the five generations that may be working together and will dive into strategies to harness the strengths of each to create a cohesive, diverse, multigenerational team.

Objectives:

Avoid the pitfalls of generational stereotypes. Leverage generational strengths into the organization Discuss hiring and retention strategies that may appeal to each generation.

Package Dates Price
From Gen Z to the Silent Generation: Creating Harmony in the Workplace - Event Sep 19, 2024 $199.00
Marketing and Branding: Think Beyond the Norm

Marketing and Branding: Think Beyond the Norm

Sep 25, 2024

Description:

Marketing and branding are constantly evolving and keeping up can be a challenge. This interactive webinar will encourage you to think, regardless of your level of expertise, beyond the basic marketing and branding conversations happening all around us. The speaker will discuss strategies on how to think beyond the technical jargon and outside the box to understand and implement sustainable, time-proof internal and external marketing tactics with a focus on consumer perspective and expectations.

Objectives:

  • Learn to think beyond the commonly talked about marketing avenues.
  • Familiarize yourself with unconventional marketing and branding strategies.
  • Understand the importance and application of marketing analytics.
  • Learn to differentiate your practice with tested strategies applicable to your organization's internal and external audience.
Package Dates Price
Marketing and Branding: Think Beyond the Norm Sep 25, 2024 $199.00
How to Create a Magnetic Patient Experience Inspired by Disney

How to Create a Magnetic Patient Experience Inspired by Disney

Oct 10, 2024

Description

This course will help attendees see the patient journey in a whole new way. What does it mean to create a magnetic patient experience? When patients experience unforgettable, above and beyond care at every step of their journey, they stick with you like a magnet. You don’t have to worry about losing them before the consult, or before treatment. You can be assured that they will provide an excellent testimonial, refer others, and trust you for their future needs. Creating unforgettable experiences is what Disney does so well. In this session, you’ll learn how to apply the Disney principles of customer service to your practice and build a brand of excellence.

Objectives

At the end of this course, attendees will be able to:

1. Evaluate each step of the patient experience and identify ways to magnetize them 

2. Meticulously design and communicate your patient experience standards 

3. Apply the L.A.S.T. model when dealing with patient concerns

This webinar is sponsored by ASOA Diamond Strategic Business Partner:

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Package Dates Price
How to Create a Magnetic Patient Experience Inspired by Disney - Event Oct 10, 2024 $199.00
BSM Webinar

BSM Webinar

Oct 22, 2024

Coming soon...

Package Dates Price
BSM Webinar Oct 22, 2024 $199.00
Practice Design/Latest Aesthetic Trends

Practice Design/Latest Aesthetic Trends

Nov 6, 2024

Coming soon...

Package Dates Price
Practice Design/Latest Aesthetic Trends - Event Nov 6, 2024 $199.00
Schedule Optimization and Technician Benchmarking for Workflow Improvement

Schedule Optimization and Technician Benchmarking for Workflow Improvement

Nov 21, 2024

Description:

This course will teach you how to optimize your schedule and incorporate technician benchmarking and workflow techniques to achieve a more efficient clinic. You will learn how to analyze your current schedule, create provider production goals, identify potential bottlenecks, and learn to collaborate with your team to make incremental improvements. You will also learn how to monitor and evaluate your progress and adjust your schedule as needed.

This webinar is sponsored by ASOA Platinum Strategic Business Partner:

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Package Dates Price
Schedule Optimization and Technician Benchmarking for Workflow Improvement - Event Nov 21, 2024 $199.00
Light Adjustable Lens for Cataract Surgeries (Rx Sight)

Light Adjustable Lens for Cataract Surgeries (Rx Sight)

Dec 4, 2024

Coming soon...

Package Dates Price
Light Adjustable Lens for Cataract Surgeries (Rx Sight) - Event Dec 4, 2024 $199.00
Interpreting Financial Statements To Successfully Manage Your Business

Interpreting Financial Statements To Successfully Manage Your Business

Dec 12, 2024

Description:

Review financial statements including Profit and Loss, Balance Sheet, and Cash Flow statements and how all three can be used effectively to manage operations, prepare for growth, manage owner compensations models, and be confident in financial performance. Identify hidden gems in each that can be very insightful.

Objectives:

At the end of this course the participants should be able to: - Understand the basic purposes of key financial statements. - Be able to interpret financial statements to effectively manage a practice - Understand how different financials statements can be used in planning and follow up to accomplish growth and sustainability goals. - Identify nuances of different statements to not miss important information.

This webinar is sponsored by ASOA Gold Strategic Business Partner:

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Package Dates Price
Interpreting Financial Statements To Successfully Manage Your Business - Event Dec 12, 2024 $199.00