Join Reflexion Digital as they break down the most effective marketing strategies for driving patient volume in today’s competitive landscape.

If you’re running ads but not seeing more surgeries, the problem isn’t your budget—it’s your content and conversion strategy. In this webinar, they’ll show you how the top-performing ophthalmology practices are growing with short-form video content designed to convert, not just look good.

You’ll learn how they create high-performing content tailored for LASIK, EVO ICL, and RLE—and how they combine it with AI-powered lead capture and follow-up systems that actually get patients booked.

If you want to grow your patient volume, this session is for you.

This event is presented by ASOA Gold Strategic Business Partner:

Break free from self-doubt and take your career to the next level! Imposter syndrome is a challenge faced by professionals across every industry, often holding them back from reaching their full potential. In this transformative course, you’ll gain powerful tools, actionable strategies, and a fresh mindset to manage your inner critic and step into your confidence. Don’t let doubt define your journey—embrace your expertise and thrive!

Data has the power to overwhelm or empower. Identifying key insights that truly matter can be daunting without the right strategies and benchmarking in place. Join our panel of experts for a discussion on how to zero in on the most impactful data points for your ophthalmology practice. Learn how to confidently use data and key metrics to drive smarter decisions, optimize operations, and improve outcomes.

What You’ll Learn:

· Key KPIs every ophthalmology practice should track

· Benchmarking strategies for staffing, budgeting, and long-term growth

· Real-world case studies showcasing the impact of data-driven decisions

· How to replace gut feelings with analytics in high-stakes situations

Whether you're optimizing day-to-day performance or planning, this session will equip you with proven tools and metrics to guide your practice to success.

This event is presented by ASOA Diamond Strategic Business Partner:

We hear it time and time again, “if only we had another team member” or “we just need more time.” In this interactive session, we will explore how AI tools can empower your top-performing team members, enabling them to get back to patient care?! deliver even greater value in your ophthalmology practice. By automating routine tasks, AI allows your team members to focus on the patient experience and innovation, helping them achieve better outcomes for patients and your business. Through hands-on exploration of cutting-edge AI tools, this course will equip your team to work smarter, more efficiently and bring their focus back to what matters most…the patients.

This event is sponsored by ASOA Diamond Strategic Business Partner:

Financial conversations with patients are often a challenging yet critical aspect of building trust and securing surgical conversions. This session will empower your team to approach these discussions with confidence and clarity, turning potentially uncomfortable moments into opportunities for increased patient satisfaction and practice growth. By exploring a comprehensive framework and strategies, participants will learn how to have open, confident conversations about costs, educate patients effectively, and help them fit vision correction into their budgets—all while enhancing conversions and patient experience.

This event is sponsored by ASOA Gold Strategic Business Partner:

This course will provide unique insight from senior level administrators and a technician trainer. Instructors will present their viewpoints on creating a clinical environment that promotes productivity and efficiency through empowering staff. Instructors will review how they continually engage their staff and how this effects staff retention rates and clinic culture.

Co-management in ophthalmology represents a continued shift towards integrated and patient-centered eye care. This course aims to educate eye care professionals on the importance of collaborative practice between optometrists and ophthalmologists and adherence to the reimbursement guidelines for comanaged care. CMS rules for co-management of cataract surgery and their impact on premium and refractive surgery will be addressed. Example from of a well-executed protocol will be shared.

This event is sponsored by ASOA Platinum Strategic Business Partner: