Ophthalmology practices are under increasing pressure from declining reimbursements, staffing challenges, and rising patient expectations. Expanding thoughtfully designed service lines has become one of the most powerful strategies for strengthening patient outcomes while improving financial sustainability.

This session will explore how practices can identify, implement, and scale new clinical and surgical service lines—including ocular surface disease programs, advanced diagnostics, premium cataract offerings, and in-office procedures. Attendees will learn how to evaluate opportunities, build the necessary culture and workflows, train teams, and measure success through meaningful KPIs.

Through real-world examples and operational insights, participants will leave with a practical framework to expand services in ways that improve patient care, protect surgical outcomes, and drive long-term practice growth.

This event is sponsored by ASOA Gold Strategic Business Partner:

Are you seeing a packed calendar but a stagnant bottom line? It’s a common trap: equating activity with achievement. Many practice owners spend thousands on marketing to fill their funnels, only to watch potential clients slip through the cracks of a leaky intake process.

In this high-impact webinar, we’re moving beyond the "hustle" and diving into the mechanics of conversion. We’ll show you how to stop the endless cycle of lead-chasing and start building a streamlined system that turns inquiries into loyal clients—automatically.

What You’ll Learn:

• The "Busy vs. Profitable" Audit: Identify the specific bottlenecks in your current workflow that are stealing your time and revenue.
• The Psychology of the Lead: Why speed-to-lead is a myth if you don't have the right script to back it up.
• Systems Over Sweat: How to implement automated follow-up sequences that feel personal, not robotic.
• Data That Matters: The 3 key metrics you should be tracking to measure true growth (Hint: it’s not just "number of calls").

This event is presented by ASOA Platinum Strategic Business Partner: