This session is designed to help Refractive Surgery practices align their consultation approach with today’s consumer mindset. It explores how economic pressure, budget sensitivity, and a preference for payment flexibility shape patient decision-making—especially for elective or premium procedures.

Attendees will learn why most patients evaluate affordability by monthly payment (not total cost), why many are hesitant to ask about financing, and how proactively integrating financing into the conversation can reduce cost concerns, build trust, and increase procedure acceptance.

This event is presented by ASOA Diamond Strategic Business Partner

Ophthalmology practices are under increasing pressure from declining reimbursements, staffing challenges, and rising patient expectations. Expanding thoughtfully designed service lines has become one of the most powerful strategies for strengthening patient outcomes while improving financial sustainability.

This session will explore how practices can identify, implement, and scale new clinical and surgical service lines—including ocular surface disease programs, advanced diagnostics, premium cataract offerings, and in-office procedures. Attendees will learn how to evaluate opportunities, build the necessary culture and workflows, train teams, and measure success through meaningful KPIs.

Through real-world examples and operational insights, participants will leave with a practical framework to expand services in ways that improve patient care, protect surgical outcomes, and drive long-term practice growth.

This event is sponsored by ASOA Gold Strategic Business Partner:

Are you seeing a packed calendar but a stagnant bottom line? It’s a common trap: equating activity with achievement. Many practice owners spend thousands on marketing to fill their funnels, only to watch potential clients slip through the cracks of a leaky intake process.

In this high-impact webinar, we’re moving beyond the "hustle" and diving into the mechanics of conversion. We’ll show you how to stop the endless cycle of lead-chasing and start building a streamlined system that turns inquiries into loyal clients—automatically.

What You’ll Learn:

• The "Busy vs. Profitable" Audit: Identify the specific bottlenecks in your current workflow that are stealing your time and revenue.
• The Psychology of the Lead: Why speed-to-lead is a myth if you don't have the right script to back it up.
• Systems Over Sweat: How to implement automated follow-up sequences that feel personal, not robotic.
• Data That Matters: The 3 key metrics you should be tracking to measure true growth (Hint: it’s not just "number of calls").

This event is presented by ASOA Platinum Strategic Business Partner:

Managing managers requires a distinct set of leadership skills that go far beyond traditional supervision. In ophthalmic practices- where clinical excellence, operational efficiency, and patient experience must all align—the ability to lead leaders becomes a critical competitive advantage.

This session provides practice administrators and emerging leaders with a practical, actionable framework for developing high-performing management teams. Participants will explore the mindset shift required to transition from day‑to‑day oversight to strategic leadership, learn how to coach managers toward accountability and autonomy, and understand how to build a culture where expectations, communication, and performance standards are consistent across all departments.

Through real-world examples from ophthalmology, attendees will learn how to:

• Strengthen leadership pipelines within the practice
• Coach and empower managers to solve problems independently
• Set clear expectations, feedback loops, and performance metrics
• Navigate difficult conversations and underperformance with confidence
• Create alignment between clinical teams, administrative teams, and organizational goals

This course explains how ophthalmology documentation affects Medicare Advantage audits and provider risk. Using retina and comprehensive examples, participants learn which diagnoses trigger scrutiny, how scribe workflows may increase exposure, and how visit‑relevant, defensible documentation reduces audit risk without adding burden.

Objectives:

By the end of this course, participants will be able to:

• Explain how ophthalmology is affected by Medicare Advantage risk adjustment audits
• Recognize where eye practices are most exposed
• Describe real-world ophthalmology scenarios
• Learn practical ways to reduce risk

Strategic planning is not an event but an ongoing process. That said, many leaders host annual planning sessions which drive the year’s goals and key initiatives. This webinar will focus on the preliminary work required to ensure the planning sessions are effective, resulting in actionable plan where owners are supportive.

Objectives:

Participants will be able to:

• Define the strategic planning process
• Use templates / tools provided during the webinar
• Hear case studies of best practices (and sessions that didn’t go so well)
• Provide support for future success in strategic planning

Conflict is inevitable in fast-paced ophthalmology practices, but it does not have to disrupt patient care, team morale, or workflow. Navigating the Storm: From Conflict to Calm is a practical webinar designed to help eye care professionals manage and resolve conflict in clinical and administrative settings.

In this session, participants will explore common sources of tension unique to ophthalmology practices, such as patient interactions, high-volume scheduling, clinical handoffs, and team communication under pressure. Attendees will learn to recognize emotional triggers, respond thoughtfully, and apply proven techniques to de-escalate challenging situations.